Alexandra "Lix" Pegues is a strategic marketing expert, passionate entrepreneur, and outspoken advocate for both the sex worker and queer communities.

Based in South Florida, she’s a Miami native who founded a six-figure digital branding and marketing agency in the adult industry niche. Pegues’ agency specializes in three significant verticals: unexpected and non-traditional user engagement, Ideal Client Profile development, and media content strategy. Furthermore, Lix has extensive, multifaceted backgrounds in graphic design and business administration, starting in academic settings (SAIC and FIU, respectively) and then honing in robust self- instruction.

Her comprehensive travel portfolio led to a genuine interest in writing and teaching ESL curricula in China’s private school sector for all ages. Over five years, her classroom instruction and staff management took place in Jinan, Shandong province, ultimately earning her a record 87% student retention rate. Aside from deeply personally connecting with her students, she also increased her institution's enrollment by 40% year-over-year... all while learning to read and speak Mandarin herself.

Lix passed the HSK 3 government-sponsored Mandarin fluency exam with a 99/100 and is working toward passing HSK 5 as of 2024. As a proud queer woman of Black and Chinese heritage, Lix is passionate about representation, accessibility, and mental health advocacy for the underserved. Personally, a decade of attending therapy has empowered her to be open about her experience with eating disorders, BFRB (body-focused repetitive disorder), and OCD to foster visibility.

Lix Pegues brings her high-value “Swiss Army knife” leadership skills everywhere. Whether building brands, learning to teach, or advocating for underrepresented voices, Lix unabashedly dives into whatever calls to her. She leads with compassion, intent, and a lifelong personal mission to spread joy and support those around her.